Objective

Drive brand awareness and sales toward a niche product: fountain pen ink. Purchases will also help boost sales of complementary products from Pilot brand, like high quality pens and specialty paper.

Insight

There's a story in every drop of iroshizuku ink.

Print:

Display:

Website Mockup:

Facebook Canvas & Carousel:

Screencast_2016-11-23-12-06-48 from Eric Huynh on Vimeo.